Sokorro Group

Pricing Strategy With Four Degree Studios

Service Provided

The Brief

Four Degree Studios, a branch of YDNR Company limited, is a high-end fashion house founded by one of Myanmar’s celebrated designers: Yadanar Naing Win.

With the pandemic and the change in direction of the brand to match international standards from operations to sourcing, Four Degree Studios’s previous Pricing Strategy needed to be tailored to meet the new demands.

Our Solutions​

We break this down into two main component: cost analysis and price analysis.

During cost analysis, we measured five core considerations which include personnel that’s required, total hours of work by the personnel, evaluation of costs as necessary and reasonable, resource cost (includes raw components and machine time), and projected indirect costs (could be warehousing, transportation, taxes, fees).

Simultaneously, we also conduct price analysis on three basic components: analysis of existing price history, comparing competitive bids from multiple vendors, and comparing the price to internal projections.

The Outcome​

As of January 2022, Four Degree Studios’s revenue increased by 35 percentile.